2 search hits
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Emotional impact on furniture design (action & reaction) : user-based approach
(2014)
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Hamdy Sayed Mohammed Ibrahim
- Emotions are the most sensitive engine of everyday life as they are the daily experience of everyone. When designers can control emotions with their designs, they can communicate with users. The “first impression” is the designer-user’s first communication point; it controls users' purchase choice, as people without emotions, as in Damasio´s study, are often unable to choose between alternatives, especially if each choice appears equally valid. So, orienting the users’ first impression positively may direct their purchase decision to repurchase the product. Also, the experience with the product- especially those with long-term lifetime usage requires emotionally designed products to accommodate the negative emotions stimulated during this long time experience. Those emotionally designed products need a specific designing strategy that can fulfill users’ emotional needs to turn them into reality. Moreover, the positive emotions such as happiness, attractiveness, surprise, interest, trust, and fun need to be supported and evoked by the design from the very beginning of the design process and throughout the experience time.
Norman's three levels of perception and Plutchik's wheel of emotions have been used in a research methodology to develop the design process to result in an emotionally communicative product. This method is developed based on a particular strategy, tools, and stimuli, by involving particular users in the entire design process, designing for re-configuration, and following-up on the user's relationship with products to accommodate the negative emotions that have been elicited through their experiences with the products. This method has been used to provide users with aesthetically and emotionally dynamic products that enable them recovering the positive feelings that influenced their purchase decision. An application structure was designed and used. This outline is based on identifying emotional design characteristics of a pre-specified users' target group, and then fulfilling their emotional needs by involving them in the design and product evaluation process, to ensure a user's positive first impression with pleasant surprises at purchase, and then extending this pleasure as long as possible.
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Urban Mobility Services : Opportunities for Car Manufacturers
(2014)
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Maria Schnurr
- The current burdens of urban mobility range from severe congestion to pollution and loss of public space. While vehicle manufacturers and infrastructure providers still try to “build their way out of congestion” and achieve improvements in effectiveness and efficiency by mere “technology fixes” there is an increasing demand for social innovations like mobility services. Mobility services assist individuals in changing locations and include conventional “driver services”, such as public transport or taxis, “vehicle provision services” such as car rental or car sharing, and “information and assistance services” which comprise all services assisting users in organising their travel. In the past, car manufacturers were largely excluded from this growing market. However, from 2009 on car manufacturers entered the mobility services market with strikingly innovative offers.
The thesis uses an interdisciplinary approach by touching on aspects like human behaviour, business planning, environment scanning, and sustainable urban transport planning. It draws on methods from different scientific disciplines, mainly transport research and future research. The EU-15 countries were chosen as the geographical region for this thesis. The timeframe for the analysis are developments from 2010 until 2020.
This thesis explores the factors influencing the future demand of mobility services and identifies criteria for customer acceptance. Based on these framework conditions for mobility services the thesis presents an action and research agenda for car manufacturers, including recommendations for selecting appropriate mobility services, suggestions for market entry strategies, and research arenas that need to be initiated resp. intensified.
