12 search hits
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Application of morphological analysis in strategic product development and business model innovation : the example of cruise industry 2030
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Mehdi Mozuni
- The benefits of matrix-based modeling techniques in covering entire solution space within innovation-management practices have been discussed by various researchers. However, these techniques will face methodological obstacles, when the design subject is future-oriented; since (1) the time-scale, in which the solution space is occurred, addresses users that are yet non-existent; and (2) continuous changes in the key factors and their interactions make the technique incapable to conceive all the relationships and deliver synthesizable data. Upon this dynamic and uncertainty, the rational core, upon which the projection is being established, suffers itself from the lack of substantiation. An example of such research cases was selected for the purpose of this dissertation, in which the cruise industry is being explored for novel user experiences in a 2030 perspective.
Cruising is a multi-dimensional user experience and business system encompassing many constraints and innovation latitudes represented by multiple disciplines. These constrains and possibilities are applicable to a current practice of UX design, yet not consistent and reliable for a 2030 perspective.
This study suggests that a matrix-based cumulative expert survey (a hybrid algorithm of Delphi technique and Morphological Analysis) can support the process of innovation-management in very complex environments. In addition, these two tools can mutually cover each other’s theoretical and functional deficits by illustrating transparent value-based arguments in a modifiable iterative manner.
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Action Theory and Cognitive Psychology in Industrial Design : User Models and User Interfaces
(1999)
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Leshan Li
- The goal of this dissertation is to develop a systematic human-centered design philosophy "Human-Artifact-as-an-Entity" or "form follows use" and human-centered design approaches based on ecological views. It applies at the first time systematically action theory and cognitive psychology in industrial design. It creates the new human-centered user models, called irrational user models, which include in the narrow sense the mental model (perception, cognition, motor performance, emotion, and volition) and the action model (the course of action). The irrational user models involve the rational aspect, the irrational aspect and the unusual aspect, for example, way of action in emergency, and these models include in the wide sense values, needs, self-consciousness, and cultural environments. It develops the instrumental needs, as a complement to Maslow´s needs theory. It defines the action system. It classifies and defines five kinds of user actions: perceptual action, cognitive action, expressive action, volitional action, and skilled action. It gives systematically the definition of user-artifact interface and its design theory. It defines information and the structure of information for industrial design. The main tasks of designers are to provide action guidance for users, including goal-guidance, preparation-guidance, plan-guidance, selection-guidance, execution-guidance, rule-guidance, termination-guidance, cognition-guidance, and evaluation-guidance. It suggests the criteria of the natural way of user´s action to artifacts. This dissertation involves four chapters: (1) Motivation and action components, (2) action control, (3) action system, (4) case studies.